TECHNONICOL Corporation rebranding


TECHNONICOL Corporation was founded in 1992. During its existence, the company has proven its professionalism and ability to produce reliable and high quality building materials to suit traditional systems as well as ability to meet challenging requirements of modern construction solutions. Currently TECHNONICOL has 51 manufacturing plants in 7 countries. The Corporation is confidently moving towards global representation, to this date TECHNONICOL materials are shipped to 82 countries throughout the world, with headquarter presence not only in Russia but also in Asia, Central and Eastern Europe and Oceania. Accumulated experience combined with new company vision have grown into rebranding necessity mastered by world leading advertising agencies.

For over 20 years we have concentrated on manufacturing, with little attention dedicated to brand and its meaningful positioning in the markets. As the company grew and entered the global market stage, the realization of brand development importance came into play very strongly, outlining the newly energized direction led by General Director Vladimir Markov. Assisted by top specialists from McKinsey and BBDO Branding, the new vision was born, leading to conclusion that “Craftsmanship” is a single most important factor of successful construction that has to be placed at the very center of company rebranding concept.

The new TECHNONICOL brand is aimed at raising the awareness and trust amongst various world regions, it will unify and harmonize the understanding of what corporation has to offer in terms of construction solutions and services. The full transition to new brand styling is set to be completed by the end of 2017.

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